Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
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Here are the 5 key steps to email marketing.
Target Identification – Identify the object of the email marketing program. You need to know the purpose of this email marketing program. This will help you make your email as effective as possible.
Identify Goals – Identify the goals of the email marketing program. Target identification will help you create a targeted email marketing program.
Build an Email List – Email marketing programs are successful when you send emails to a targeted email list. Create a targeted email list for your email marketing program.
Compose an email – then compose the email you want to send. This email should be created with intent and purpose in mind. Write short and precise emails. Use simple language; to eliminate grammatical and spelling errors. Make it professional by writing in a personal but business-like tone. Targeted email marketing is possible with targeted email writing.
Follow the rules – Follow the email rules. Otherwise, your email may be marked as spam. This will hinder your email marketing efforts. You may be prevented from reaching readers. So, stick to the rules.