What is Online Reputation Management?
Online reputation management (ORM), is the process of managing the perceptions of the target audience for a website, business, or entity on the internet, on social media sites, social networking sites, and search engine results pages. The primary goal is to promote positive content and not negative reviews.
This will help push down negative content in the SERP. It will also improve the online reputation of websites, brands, or corporate entities. If you want to get full information about this topic then, you can visit https://www.thereputationpeople.com/.
What does it do?
Online business is becoming more transparent than ever. Consumers have the right to endorse a brand or website or take it down. Social networking, forums, and social media are becoming more popular. This allows consumers to share their opinions about businesses and websites with a wider global audience.
Unscrupulous web marketers use false negative comments to damage the reputation of other websites. Websites are now facing a serious problem because potential customers can easily spot these fake remarks when they search for a specific brand.
This can severely damage the website's reputation, causing it to drop in the SERP rankings and, often, resulting in the website being removed from major search engines. It is important to recognize the importance of corporate reputation management.